Category: Analysis

A Simple Prescription for Social Media ROI

The consensus seems to be that creating an ROI for Social Media is hard. I’d like to suggest that it isn’t. Formulating an ROI is a very simple formula – and until someone can rationally explain why Social Media is different I’ll get out my cookbook. Define the desired outcome (e.g., increase conversion rate by… Continue reading A Simple Prescription for Social Media ROI

Let’s Get Serious – Social Media ROI

I’m honestly heartened by the sudden rash of efforts to create a methodology to determine ROI (return on investment) for Social Media efforts. It signals something very important for Social Media – the return of rationality to the debate. When you consider that a few short months ago the prevailing meme was that creating a… Continue reading Let’s Get Serious – Social Media ROI

Social Media’s Big Problem – Marketers

I hate to say it, but Social Media (and Twitter in particular) has a big problem… and that big problem is marketers. I know, I know, marketers made Social Media – and setting aside weather or not that is true, let’s focus on the facts. Nearly any relatively popular topic is quickly overrun with marketers… Continue reading Social Media’s Big Problem – Marketers

The Business of Social Media – Better Decisions (NOT Better Reactions)

The prevailing wisdom is clear. Social Media is for “Listening” (which is code for brand monitoring) and Marketing. I won’t make any attempt to talk about Marketing – since today everything seems to be a tool/platform for marketing. I will however talk about this notion of “Listening”. There are two (and only two ways) to… Continue reading The Business of Social Media – Better Decisions (NOT Better Reactions)

Social Media – Perspective and Predictions

You would assume – since I’m the founder and CEO of a company that is selling a Social Media product, justSignal – that I’m a huge fan of “Social Media”. Perhaps I’m even a Social Media Expert. You’d assume I was going to tell you that Social Media will change everything. You’d assume that I’d… Continue reading Social Media – Perspective and Predictions

Innovation & Academia? – ASU Startup Weekend

There is a certain pleasure in pointing out how poor a job academic institutions do instilling the kind of innovative/entrepreneurial thinking required in their graduates. But here is the million dollar question: Beyond pointing at the problem, what exactly are YOU going to do to fix it. For many the answer is a resounding “not… Continue reading Innovation & Academia? – ASU Startup Weekend

There Are Practical Limitations on Real-Time

No one is a bigger fan of real-time than I am. I’ve been working on real-time communications for 10 years, and I intend to continue to work in that space for the foreseeable future. That being said, let me be clear about one thing: There are practical limitations on real-time. FriendFeed launched their new UI… Continue reading There Are Practical Limitations on Real-Time

Follow Friday – March 27th 2009 – How big will this get?

You’ve got to wonder – how big is this thing going to get? As always, all this information is based on midnight to midnight Pacific time. There were a total of 67,134 Follow Friday Tweets this week. That is a 9% increase from last week. Here is the chart of Tweets per Hour: The peak… Continue reading Follow Friday – March 27th 2009 – How big will this get?

Follow Friday – March 20th 2009 – The Meme Keeps Growing

Astonishingly, the Meme that is Follow Friday keeps growing. As always, all this information is based on midnight to midnight Pacific time. There were a total of 61,739 Follow Friday Tweets this week. That is a 12% increase from last week. Here is the chart of Tweets per Hour: The peak hour was from 10-11AM… Continue reading Follow Friday – March 20th 2009 – The Meme Keeps Growing