Data is the currency of your Digital Transformation

Image Credit: Scott Lewis on Flickr

This is a scary time for a company. But the state of play creates the potential for mass and creative disruption. — $1 Billion for Dollar Shave Club: Why Every Company Should Worry @ NYTimes Every company is a digital company. No longer is it a question of if your product will become digital – as… Continue reading Data is the currency of your Digital Transformation

Why Twitter Search Does Not Mean Twitter is a Search Engine

Arrington is back. And he dropped a nice post today over at TechCrunch indicating that he believes it is time to start thinking of Twitter as a Search Engine. In general terms I agree… but as always the devil is in the details. There is one major hole in Arrington’s theory, but that hole is… Continue reading Why Twitter Search Does Not Mean Twitter is a Search Engine

The Lessons of History & The Financial Crisis

I’ve been re-reading Ron Chernow’s excellent book – Titan: The Life of John D. Rockefeller, Sr. This is a wonderful book in every respect – but during this time of Financial Crisis it is also very illuminating to see the parallels between the period of 1870 – 1900 and the last 30 years or so.… Continue reading The Lessons of History & The Financial Crisis

Video: Social Media in Corporations – and The Quesiton of Scale

David Alston of Radian6 stopped by yesterday and commented on this post. This video is a detailed explanation of my views on Social Media, Brand Monitoring, and operationalizing and scaling those things in companies. http://vimeo.com/moogaloop.swf?clip_id=2576062&server=vimeo.com&show_title=0&show_byline=0&show_portrait=0&color=8f3b55&fullscreen=1 Video Blog 12-19-2008 | The question of Scale & Social Media for Brand Managment from Brian Roy on Vimeo.

Paid Blog Posts – It is the 7th sign of the apocalypse.

Trying something new… my very first video blog post – fueled by cold medicine. Don’t say I didn’t warn you. http://vimeo.com/moogaloop.swf?clip_id=2548305&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1 Video Blog Post – 12-16-2008 | Paid Blog Posts and JustSignal IM from Brian Roy on Vimeo. As promised here is the link to the FriendFeed Conversation about Paid Blog Posts. Here is the… Continue reading Paid Blog Posts – It is the 7th sign of the apocalypse.

Same as it ever was… Word of Mouth still rules.

The revolution of Web 2.0 (everyone as a content creator) begot the Social Media revolution (discussion as content)… Social Media is in the process of birthing a PR/Marketing and Branding revolution (click here for google results if you don’t believe me). And that is a good thing… but there is a secret buried in there…… Continue reading Same as it ever was… Word of Mouth still rules.

Defining your Brand – One Conversation at a Time

I’ve spent a large part of my professional life dealing with the realities of having conversations with customers. In every type and size of company imaginable. And there is one single reality that holds true: Your brand is what your customers say it is… regardless of your best Marketing and PR efforts. With the rise… Continue reading Defining your Brand – One Conversation at a Time

What did you do last weekend?

I hope you had fun. I was at Phoenix Startup Weekend working with a team of smart, energized people to create a new company in a single weekend. The result – Reserve Chute – is sheer genius. This one time, at Phoenix Startup Weekend (http://phoenix.startupweekend.com) actually held in Chandler, AZ, a band of brothers, and… Continue reading What did you do last weekend?

Paul Graham’s Advice to Startups

TechCrunch published a post referencing Paul Graham’s (of Y Combinator) advice on why you should start a company now. He makes some great points. I would argue that Mr. Graham’s advice should apply in any economic environment. A financial nuclear winter may be upon us, but many startups will still survive and even thrive in… Continue reading Paul Graham’s Advice to Startups