The revolution of Web 2.0 (everyone as a content creator) begot the Social Media revolution (discussion as content)… Social Media is in the process of birthing a PR/Marketing and Branding revolution (click here for google results if you don’t believe me). And that is a good thing… but there is a secret buried in there…… Continue reading Same as it ever was… Word of Mouth still rules.
Category: cosinity
Defining your Brand – One Conversation at a Time
I’ve spent a large part of my professional life dealing with the realities of having conversations with customers. In every type and size of company imaginable. And there is one single reality that holds true: Your brand is what your customers say it is… regardless of your best Marketing and PR efforts. With the rise… Continue reading Defining your Brand – One Conversation at a Time
The power of JustSignal & Brand Monitoring
JustSignal – Turn down the noise and just get the signal.
On Friday, November 21st cosinity released JustSignal – a combined FriendFeed and Twitter application that allows you to turn down the noise and focus in on just those topics or users you find most interesting. As much as I love Twitter and FriendFeed, they can become a giant distraction. Too much noise, not enough signal.… Continue reading JustSignal – Turn down the noise and just get the signal.
Micro-Messaging – Data Interchange Standards and Track
I’ve been hard at work over the past week. Having your own company which you are attempting to bootstrap in this economy and sponsoring an academic project with ASU Polytechnic and – in my spare time – working on the challenges of real-time information discovery and participation is exhausting. Never-mind the two children under 6.… Continue reading Micro-Messaging – Data Interchange Standards and Track
The myth of “everything” – Responses to my view of Track
My post yesterday – specifically regarding the Great Track Debate – received several responses on Twitter, identi.ca and friendfeed. Many of these – really all of them were positive – but the debate is far from settled. I learned something very important from one discussion in particular – that there is a myth that permeates… Continue reading The myth of “everything” – Responses to my view of Track
The evolution of FFStream and the Great Track Debate
As those of you who follow me on twitter or friendfeed know FFStream – which I began discussing in this post – has evolved into FF-Filtered. The changes are not dramatic, but they are significant. FF-Filtered is now focused on providing “your friendfeed – filtered” – and as that implies what it does is filter… Continue reading The evolution of FFStream and the Great Track Debate
Cloud Computing Leaps Forward – EC2 and Automatic Scaling
It is a big week for Cloud Computing. Rackspace announced they are entering the space via acquisition. Today Amazon announces EC2 is no longer beta – which is good. The important part of the announcement for me is the roadmap they hint at. Cloud computing keeps advancing like rolling thunder. Amazon today announced a major… Continue reading Cloud Computing Leaps Forward – EC2 and Automatic Scaling
It is time for Applications that make Communications an Advantage for Small Businesses
The current trend in communications is more (and more) communication technologies, providers, mechanisms and buzz words. Social Media, VoIP, Blogs, Wikis, Unified Communications, TelePresence, WebMeetings, SMS, IM, Chat, Mobile, MicroBlogging, etc. You can hop on any tech site and see daily skirmishes over which technology is the best – or how you should leverage social… Continue reading It is time for Applications that make Communications an Advantage for Small Businesses
More bad news for Startups.
Today Stacey Higginbotham of GigaOm wrote an article about the deterioration in VC and Angel funding in 2008. While the picture she paints is far from rosy – I think she understates the issue in some ways. With others calling for a startup depression I think we need to be realistic. That’s not great news,… Continue reading More bad news for Startups.