Sometimes we think things matter – like Chris Brogan writing a paid blog post, or Steve Jobs pulling out of Mac World – and then you read something like this and realize… it doesn’t. This does… As some of you know I have an affiliation with ASU Polytechnic. I sit on an advisory board (DEAC)… Continue reading Something that Actually Matters
Category: Tech
Paid Blog Posts – It is the 7th sign of the apocalypse.
Trying something new… my very first video blog post – fueled by cold medicine. Don’t say I didn’t warn you. http://vimeo.com/moogaloop.swf?clip_id=2548305&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1 Video Blog Post – 12-16-2008 | Paid Blog Posts and JustSignal IM from Brian Roy on Vimeo. As promised here is the link to the FriendFeed Conversation about Paid Blog Posts. Here is the… Continue reading Paid Blog Posts – It is the 7th sign of the apocalypse.
Will Social Media Replace Contact Centers with Advocacy Centers?
Last night I had an interesting conversation with Frank Eliason (aka comcastcares) via Twitter. This all started because Shel Isreal asked a question many are asking right now: Do brands belong on Twitter? I think this is an interesting question – which primarily goes to weather or not the “community” will accept brands on Twitter.… Continue reading Will Social Media Replace Contact Centers with Advocacy Centers?
Being in the Conversation – Social Media and your Brand
The current trends in Social Media Brand Monitoring focus around your PR/Marketing agency. They provide tools to create nice reports telling you what the public perception of your brand is – and perhaps some alerts when something “bad” happens. Led by Radian6 – this trend is very powerful and shouldn’t be ignored. But the real… Continue reading Being in the Conversation – Social Media and your Brand
Mashable Talks up JustSignal
Yesterday afternoon Jun Loayza gave JustSignal a nice mention over a Mashable – you can check out the article here. We are thrilled to get a mention – especially when you consider that JustSignal was a simple side project. We’ve realized the power of tuning the Social Media universe to get JustSignal – and we… Continue reading Mashable Talks up JustSignal
A few thoughts on “Mortgage Rescue Plans”
Slightly off topic for me… but what the heck. In May of this year I left my lucrative position at Intuit (hey – that is the first time I’ve ever mentioned where I worked) to start my own company. At the time it seemed I had all my ducks in a row. My wife is… Continue reading A few thoughts on “Mortgage Rescue Plans”
Same as it ever was… Word of Mouth still rules.
The revolution of Web 2.0 (everyone as a content creator) begot the Social Media revolution (discussion as content)… Social Media is in the process of birthing a PR/Marketing and Branding revolution (click here for google results if you don’t believe me). And that is a good thing… but there is a secret buried in there…… Continue reading Same as it ever was… Word of Mouth still rules.
Defining your Brand – One Conversation at a Time
I’ve spent a large part of my professional life dealing with the realities of having conversations with customers. In every type and size of company imaginable. And there is one single reality that holds true: Your brand is what your customers say it is… regardless of your best Marketing and PR efforts. With the rise… Continue reading Defining your Brand – One Conversation at a Time
The power of JustSignal & Brand Monitoring
Obama leverages Social Media – If this isn’t change… I’m not sure what is…
Weather you agree with his politics or not, you have to realize that Barack Obama is a different kind of president. His embrace of social media – and willingness to communicate directly with the American people is a game changer. Kudos to Obama and his team for embracing Social Media – and creating a level… Continue reading Obama leverages Social Media – If this isn’t change… I’m not sure what is…