From Seth Godin this morning… If you don’t want spam in your inbox, never respond, never buy anything. Not even if it’s a good deal. If you don’t like TV commercials featuring loud aggressive announcers, don’t buy what they’re selling. Ever. If you don’t want people ringing your door asking for donations, don’t give, no… Continue reading You get what you pay for
Tag: customer experience
John-Scott Dixon on the new book Groundswell
From John-Scott Dixon’s post. I’ve been reading and enjoying a new book called Groundswell. It’s about adapting your company/organization to the new world of social media (Web 2.0). In the book, there are countless examples of companies fighting to maintain control of their brand and corporate messaging. All ultimately reaching the conclusion that it is… Continue reading John-Scott Dixon on the new book Groundswell
Old marketing with new tools
Here is an interesting read from Seth Godin. We tend to use new tools to do less. We try to save time and money at the same time, and end up depersonalizing and commodifying what we do. A simple example: cost and speed pressure means that when you get your car serviced, it’s unlikely you’ll… Continue reading Old marketing with new tools