David Alston of Radian6 stopped by yesterday and commented on this post. This video is a detailed explanation of my views on Social Media, Brand Monitoring, and operationalizing and scaling those things in companies. http://vimeo.com/moogaloop.swf?clip_id=2576062&server=vimeo.com&show_title=0&show_byline=0&show_portrait=0&color=8f3b55&fullscreen=1 Video Blog 12-19-2008 | The question of Scale & Social Media for Brand Managment from Brian Roy on Vimeo.
Tag: customers
Being in the Conversation – Social Media and your Brand
The current trends in Social Media Brand Monitoring focus around your PR/Marketing agency. They provide tools to create nice reports telling you what the public perception of your brand is – and perhaps some alerts when something “bad” happens. Led by Radian6 – this trend is very powerful and shouldn’t be ignored. But the real… Continue reading Being in the Conversation – Social Media and your Brand
Jingle Networks Launches Voice Ad Network
<sarcasm> Thank you for calling <insert big company name here>. Your call is important to us. While you are waiting we will now subject you to ads for products from <other big company name> for which you have no need, did not call to get information about and which you will find utterly annoying. You… Continue reading Jingle Networks Launches Voice Ad Network
Seth Godin & the Myth of Launch PR
I love reading Seth’s posts. He always manages to shine a light on something that is not only true… but also leads us to think beyond marketing and PR and ask some fundamental questions about why we are entrepreneurs and how we create a business. New startups can spend hundreds of thousands of dollars racing… Continue reading Seth Godin & the Myth of Launch PR
You get what you pay for
From Seth Godin this morning… If you don’t want spam in your inbox, never respond, never buy anything. Not even if it’s a good deal. If you don’t like TV commercials featuring loud aggressive announcers, don’t buy what they’re selling. Ever. If you don’t want people ringing your door asking for donations, don’t give, no… Continue reading You get what you pay for
John-Scott Dixon on the new book Groundswell
From John-Scott Dixon’s post. I’ve been reading and enjoying a new book called Groundswell. It’s about adapting your company/organization to the new world of social media (Web 2.0). In the book, there are countless examples of companies fighting to maintain control of their brand and corporate messaging. All ultimately reaching the conclusion that it is… Continue reading John-Scott Dixon on the new book Groundswell
Old marketing with new tools
Here is an interesting read from Seth Godin. We tend to use new tools to do less. We try to save time and money at the same time, and end up depersonalizing and commodifying what we do. A simple example: cost and speed pressure means that when you get your car serviced, it’s unlikely you’ll… Continue reading Old marketing with new tools