I hate to say it, but Social Media (and Twitter in particular) has a big problem… and that big problem is marketers. I know, I know, marketers made Social Media – and setting aside weather or not that is true, let’s focus on the facts. Nearly any relatively popular topic is quickly overrun with marketers… Continue reading Social Media’s Big Problem – Marketers
Tag: information discovery
Why Twitter Search Does Not Mean Twitter is a Search Engine
Arrington is back. And he dropped a nice post today over at TechCrunch indicating that he believes it is time to start thinking of Twitter as a Search Engine. In general terms I agree… but as always the devil is in the details. There is one major hole in Arrington’s theory, but that hole is… Continue reading Why Twitter Search Does Not Mean Twitter is a Search Engine
justSignal Demo 09 Demo – Have your data and eat it too!
On February 25th I put up a justSignal Tracker for Demo 09. I had fun today watching the tracker (you can find it here) reel off all the tweets about Demo and the presentations as they happened. With all due respect to Demo and Facebook the experience with the Facebook Connect widget was, by comparison,… Continue reading justSignal Demo 09 Demo – Have your data and eat it too!
Follow Friday – a justSignal Experiment
UPDATE 5:11PM AZ Time – I added a list of frequent Follow Friday tweeters. You can find it after the jump/at the bottom of the post. Yesterday a little birdie told me that Jeremiah Owyang of Forrester Research (@jowyang on Twitter) was looking for a way to figure out who gets recommended the most on… Continue reading Follow Friday – a justSignal Experiment
justSignal Widgets now Offer iPhone Optimized Page
Mobility matters. I know that there are times when we are not at our computers and still want to be able to connect with others about topics that matter to us. In order to make the justSignal service even more valuable for those who want to provide their subscribers, fans or readers a way to… Continue reading justSignal Widgets now Offer iPhone Optimized Page
Being in the Conversation – Social Media and your Brand
The current trends in Social Media Brand Monitoring focus around your PR/Marketing agency. They provide tools to create nice reports telling you what the public perception of your brand is – and perhaps some alerts when something “bad” happens. Led by Radian6 – this trend is very powerful and shouldn’t be ignored. But the real… Continue reading Being in the Conversation – Social Media and your Brand
Defining your Brand – One Conversation at a Time
I’ve spent a large part of my professional life dealing with the realities of having conversations with customers. In every type and size of company imaginable. And there is one single reality that holds true: Your brand is what your customers say it is… regardless of your best Marketing and PR efforts. With the rise… Continue reading Defining your Brand – One Conversation at a Time
The power of JustSignal & Brand Monitoring
JustSignal – Turn down the noise and just get the signal.
On Friday, November 21st cosinity released JustSignal – a combined FriendFeed and Twitter application that allows you to turn down the noise and focus in on just those topics or users you find most interesting. As much as I love Twitter and FriendFeed, they can become a giant distraction. Too much noise, not enough signal.… Continue reading JustSignal – Turn down the noise and just get the signal.
Micro-Messaging – Data Interchange Standards and Track
I’ve been hard at work over the past week. Having your own company which you are attempting to bootstrap in this economy and sponsoring an academic project with ASU Polytechnic and – in my spare time – working on the challenges of real-time information discovery and participation is exhausting. Never-mind the two children under 6.… Continue reading Micro-Messaging – Data Interchange Standards and Track