I don’t get it… I really don’t. When (and why) did silicon valley abandon the idea that technology – particularly the web based variety – had intrinsic value. The kind of transformative value that people would pay for… Find me two business plans for an online consumer product that don’t have “and monazite via ad… Continue reading From Silicon Valley to Madison Avenue in 20 Years
Tag: marketing
Video: Social Media in Corporations – and The Quesiton of Scale
David Alston of Radian6 stopped by yesterday and commented on this post. This video is a detailed explanation of my views on Social Media, Brand Monitoring, and operationalizing and scaling those things in companies. http://vimeo.com/moogaloop.swf?clip_id=2576062&server=vimeo.com&show_title=0&show_byline=0&show_portrait=0&color=8f3b55&fullscreen=1 Video Blog 12-19-2008 | The question of Scale & Social Media for Brand Managment from Brian Roy on Vimeo.
Being in the Conversation – Social Media and your Brand
The current trends in Social Media Brand Monitoring focus around your PR/Marketing agency. They provide tools to create nice reports telling you what the public perception of your brand is – and perhaps some alerts when something “bad” happens. Led by Radian6 – this trend is very powerful and shouldn’t be ignored. But the real… Continue reading Being in the Conversation – Social Media and your Brand
Defining your Brand – One Conversation at a Time
I’ve spent a large part of my professional life dealing with the realities of having conversations with customers. In every type and size of company imaginable. And there is one single reality that holds true: Your brand is what your customers say it is… regardless of your best Marketing and PR efforts. With the rise… Continue reading Defining your Brand – One Conversation at a Time
Seth Godin & the Myth of Launch PR
I love reading Seth’s posts. He always manages to shine a light on something that is not only true… but also leads us to think beyond marketing and PR and ask some fundamental questions about why we are entrepreneurs and how we create a business. New startups can spend hundreds of thousands of dollars racing… Continue reading Seth Godin & the Myth of Launch PR
You get what you pay for
From Seth Godin this morning… If you don’t want spam in your inbox, never respond, never buy anything. Not even if it’s a good deal. If you don’t like TV commercials featuring loud aggressive announcers, don’t buy what they’re selling. Ever. If you don’t want people ringing your door asking for donations, don’t give, no… Continue reading You get what you pay for
John-Scott Dixon on the new book Groundswell
From John-Scott Dixon’s post. I’ve been reading and enjoying a new book called Groundswell. It’s about adapting your company/organization to the new world of social media (Web 2.0). In the book, there are countless examples of companies fighting to maintain control of their brand and corporate messaging. All ultimately reaching the conclusion that it is… Continue reading John-Scott Dixon on the new book Groundswell