It appears the Social Media ROI conversation is heating up – and predictably it has split into two camps, the Believers and the Non-Belivers. The non-belivers are adamant that you simply can’t value conversations. The believers say you can because relationships are valuable. They are both wrong (and right). Let me try to clarify things… Continue reading Social Media ROI – The Believers and Non-Believers
Tag: ROI
A Simple Prescription for Social Media ROI
The consensus seems to be that creating an ROI for Social Media is hard. I’d like to suggest that it isn’t. Formulating an ROI is a very simple formula – and until someone can rationally explain why Social Media is different I’ll get out my cookbook. Define the desired outcome (e.g., increase conversion rate by… Continue reading A Simple Prescription for Social Media ROI
Let’s Get Serious – Social Media ROI
I’m honestly heartened by the sudden rash of efforts to create a methodology to determine ROI (return on investment) for Social Media efforts. It signals something very important for Social Media – the return of rationality to the debate. When you consider that a few short months ago the prevailing meme was that creating a… Continue reading Let’s Get Serious – Social Media ROI