Image taken from the Wall Street Journal’s Blue Feed, Red Feed Social media’s revenue is based on ads. You can only make money on ads by getting a huge audience and keeping that audience’s attention. Show people what makes them feel good so they keep looking. Make sure they only see ideas that they can… Continue reading Social media has become an ad driven selection bias engine.
Tag: social media
Confessions of a Social Media Douchebag
It is funny… because it is true. [youtube=http://www.youtube.com/watch?v=DQq2FXKigLc&w=425&h=350] To be clear, I don’t think the specific words you use make you a douchebag… it is using them to be obtuse and appear smarter than everyone else in an effort to take client’s money while delivering no tangible result that makes you a douchebag.
We’re Just Not That Into You: 5 Reasons Creating Content Isn’t A Social Media Strategy
Ask anyone about Social Media – what they are doing and what their strategy is and you will get a dissertation on all the places they have to create content. Twitter, Blog, Facebook Fan Pages, Newsletters, Yelp… Give me a break. Creating tons of content isn’t a social media strategy. It is just blasting your… Continue reading We’re Just Not That Into You: 5 Reasons Creating Content Isn’t A Social Media Strategy
Say Is Great – But Only Do Matters
Marketing and PR are invaluable to any company. They help you tell the story, get the word out and draw attention to your company, product, service and brand. What they don’t do, what they can’t do – and what they shouldn’t attempt to do is deliver on it. Marketing and PR all all about say.… Continue reading Say Is Great – But Only Do Matters
Social Media ROI – The Believers and Non-Believers
It appears the Social Media ROI conversation is heating up – and predictably it has split into two camps, the Believers and the Non-Belivers. The non-belivers are adamant that you simply can’t value conversations. The believers say you can because relationships are valuable. They are both wrong (and right). Let me try to clarify things… Continue reading Social Media ROI – The Believers and Non-Believers
A Simple Prescription for Social Media ROI
The consensus seems to be that creating an ROI for Social Media is hard. I’d like to suggest that it isn’t. Formulating an ROI is a very simple formula – and until someone can rationally explain why Social Media is different I’ll get out my cookbook. Define the desired outcome (e.g., increase conversion rate by… Continue reading A Simple Prescription for Social Media ROI
Let’s Get Serious – Social Media ROI
I’m honestly heartened by the sudden rash of efforts to create a methodology to determine ROI (return on investment) for Social Media efforts. It signals something very important for Social Media – the return of rationality to the debate. When you consider that a few short months ago the prevailing meme was that creating a… Continue reading Let’s Get Serious – Social Media ROI
Social Media’s Big Problem – Marketers
I hate to say it, but Social Media (and Twitter in particular) has a big problem… and that big problem is marketers. I know, I know, marketers made Social Media – and setting aside weather or not that is true, let’s focus on the facts. Nearly any relatively popular topic is quickly overrun with marketers… Continue reading Social Media’s Big Problem – Marketers
TweetsForBoobs – How justSignal Helped Make it Happen
Reposted from the justSignal Blog (http://justsignal.com) Sometimes the best way to illustrate how justSignal can accelerate your strategy is by providing concrete examples of how others have accelerated theirs. TweetsForBoobs is raising money for the Susan G. Komen foundation by encouraging folks to tweet the #tweetsforboobs hash tag on Twitter. It is the brain child… Continue reading TweetsForBoobs – How justSignal Helped Make it Happen
The Business of Social Media – Better Decisions (NOT Better Reactions)
The prevailing wisdom is clear. Social Media is for “Listening” (which is code for brand monitoring) and Marketing. I won’t make any attempt to talk about Marketing – since today everything seems to be a tool/platform for marketing. I will however talk about this notion of “Listening”. There are two (and only two ways) to… Continue reading The Business of Social Media – Better Decisions (NOT Better Reactions)