Ask anyone about Social Media – what they are doing and what their strategy is and you will get a dissertation on all the places they have to create content. Twitter, Blog, Facebook Fan Pages, Newsletters, Yelp… Give me a break. Creating tons of content isn’t a social media strategy. It is just blasting your… Continue reading We’re Just Not That Into You: 5 Reasons Creating Content Isn’t A Social Media Strategy
Tag: Social Media Analytics
Social Media ROI – The Believers and Non-Believers
It appears the Social Media ROI conversation is heating up – and predictably it has split into two camps, the Believers and the Non-Belivers. The non-belivers are adamant that you simply can’t value conversations. The believers say you can because relationships are valuable. They are both wrong (and right). Let me try to clarify things… Continue reading Social Media ROI – The Believers and Non-Believers
A Simple Prescription for Social Media ROI
The consensus seems to be that creating an ROI for Social Media is hard. I’d like to suggest that it isn’t. Formulating an ROI is a very simple formula – and until someone can rationally explain why Social Media is different I’ll get out my cookbook. Define the desired outcome (e.g., increase conversion rate by… Continue reading A Simple Prescription for Social Media ROI
Let’s Get Serious – Social Media ROI
I’m honestly heartened by the sudden rash of efforts to create a methodology to determine ROI (return on investment) for Social Media efforts. It signals something very important for Social Media – the return of rationality to the debate. When you consider that a few short months ago the prevailing meme was that creating a… Continue reading Let’s Get Serious – Social Media ROI
Social Media Metrics Mean Nothing
Ok, I admit, there is a bit of link bait in the title of this post – but less than you might think. There are two fundamental types of metrics – input and output metrics. As you might suspect input metrics measure the things that go in to creating change in output metrics. The metrics… Continue reading Social Media Metrics Mean Nothing
Social Media’s Big Problem – Marketers
I hate to say it, but Social Media (and Twitter in particular) has a big problem… and that big problem is marketers. I know, I know, marketers made Social Media – and setting aside weather or not that is true, let’s focus on the facts. Nearly any relatively popular topic is quickly overrun with marketers… Continue reading Social Media’s Big Problem – Marketers
TweetsForBoobs – How justSignal Helped Make it Happen
Reposted from the justSignal Blog (http://justsignal.com) Sometimes the best way to illustrate how justSignal can accelerate your strategy is by providing concrete examples of how others have accelerated theirs. TweetsForBoobs is raising money for the Susan G. Komen foundation by encouraging folks to tweet the #tweetsforboobs hash tag on Twitter. It is the brain child… Continue reading TweetsForBoobs – How justSignal Helped Make it Happen
The Business of Social Media – Better Decisions (NOT Better Reactions)
The prevailing wisdom is clear. Social Media is for “Listening” (which is code for brand monitoring) and Marketing. I won’t make any attempt to talk about Marketing – since today everything seems to be a tool/platform for marketing. I will however talk about this notion of “Listening”. There are two (and only two ways) to… Continue reading The Business of Social Media – Better Decisions (NOT Better Reactions)
Did John McCain’s Tweet help Mark Reynolds All Star Game chances?
Yesterday Mark Grace and Daron Sutton (CORRECTION: Todd Walsh set up and conducted the interview) managed to get Senator John McCain to endorse Mark Reynolds bid to be the MLB All Star Game Final Vote winner for the National League. For reference, Senator McCain sent this tweet out at approximately 4pm Pacific (1600). All times… Continue reading Did John McCain’s Tweet help Mark Reynolds All Star Game chances?