
{"id":24,"date":"2007-04-27T15:05:07","date_gmt":"2007-04-27T22:05:07","guid":{"rendered":"http:\/\/briantroy.com\/blog\/?p=24"},"modified":"2007-04-27T15:05:07","modified_gmt":"2007-04-27T22:05:07","slug":"the-critical-attribute-of-innovative-organizations-is-not-innovation","status":"publish","type":"post","link":"https:\/\/blogarchive.briantroy.com\/index.php\/2007\/04\/27\/the-critical-attribute-of-innovative-organizations-is-not-innovation\/","title":{"rendered":"The critical attribute of Innovative Organizations is not Innovation&#8230;"},"content":{"rendered":"<p>Ok&#8230; so the title of the post is deliberately inflammatory. But now that I&#8217;ve got your attention.<\/p>\n<p>Innovation (the act) does not make a successful <em>innovative organization<\/em>.<\/p>\n<p>The truth is there are more innovations that never see the light of day or that die an early death &#8211; or stagnate without investment &#8211; for one simple reason:<\/p>\n<p>The failure to be able to recognize the innovations that you keep and the ones you should kill &#8211; <em>and the guts to act decisively on that information<\/em>.<\/p>\n<p><!--more--><\/p>\n<p>It is that skill, that practice, that operating mechanism that separates successful innovative organizations and organizations that innovate a lot without seeing tangible results.<\/p>\n<p>Innovation is about passion but successful innovative organizations must be dis-passionate in their evaluation of their innovative endeavors. The best way to do that is to use data and real customer feedback to evaluate the <em>value &#8211; monetized value<\/em> of the innovation in the market place. Failure to do so will result in two things:<\/p>\n<p>1) Missed opportunities.<\/p>\n<p>2) Failed products.<\/p>\n<p>One important point, however, is that we must recognize the difference between conjecture and data. Conjecture is what you get when you sit around a conference room table and debate the viability of an innovation. Data is what you get when you prototype\/wire frame\/storyboard the innovation and ask potential customers for feedback.<\/p>\n<p>Once you are able to accept these two fundamentals:<\/p>\n<p>1) Successful innovation is the result of <u><em>understanding which innovations to invest in, and which to kill &#8211; and the guts to act decisively on that information.<\/em><\/u><\/p>\n<p>2) The data by which you evaluate the innovation can only be generated by the market (user input).<\/p>\n<p>You will have a shot at creating a innovative organization (or company). Now you just have to execute (like that is easy!!!!!).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ok&#8230; so the title of the post is deliberately inflammatory. But now that I&#8217;ve got your attention. Innovation (the act) does not make a successful innovative organization. The truth is there are more innovations that never see the light of day or that die an early death &#8211; or stagnate without investment &#8211; for one&hellip; <a class=\"more-link\" href=\"https:\/\/blogarchive.briantroy.com\/index.php\/2007\/04\/27\/the-critical-attribute-of-innovative-organizations-is-not-innovation\/\">Continue reading <span class=\"screen-reader-text\">The critical attribute of Innovative Organizations is not Innovation&#8230;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,18],"tags":[],"_links":{"self":[{"href":"https:\/\/blogarchive.briantroy.com\/index.php\/wp-json\/wp\/v2\/posts\/24"}],"collection":[{"href":"https:\/\/blogarchive.briantroy.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogarchive.briantroy.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogarchive.briantroy.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogarchive.briantroy.com\/index.php\/wp-json\/wp\/v2\/comments?post=24"}],"version-history":[{"count":0,"href":"https:\/\/blogarchive.briantroy.com\/index.php\/wp-json\/wp\/v2\/posts\/24\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogarchive.briantroy.com\/index.php\/wp-json\/wp\/v2\/media?parent=24"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogarchive.briantroy.com\/index.php\/wp-json\/wp\/v2\/categories?post=24"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogarchive.briantroy.com\/index.php\/wp-json\/wp\/v2\/tags?post=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}